Be it the New Year or Valentine's Day or any day, giving gifts to your business clients is a way to show that they are important to you and you remember them on the joyous occasion. While there are hundreds of gifts which you can buy, you will always need to take into consideration three things. First you need to look at what your budget is and how many gifts you will need to buy. And it's also important that your business gift is formal and at the same time it also has some personal touch to it.

Here are some of the more popular and yet quite affordable business to business gift ideas. Customize them to suit your company and client needs.

Inspirational or Health-related Cards or Calendars

This is one of the most popular gift ideas in the business world. While they are relatively inexpensive, cards and calendars can help to make that connection that often the more expensive gifts fail to do.

For example, minor details do matter. So take time to sign the card yourself as that will lend it that personal touch. Add inserts with inspirational quotes and health tips inside.

Calendars work great as they remain with the person to whom you gifted them the entire year. You can even customize the calendar to make it more personal like including the client's photograph on it.

Branded Items of Your Company

Giving diaries, pill boxes, thermometers or pens with the name of your company on them can also be a good gift, as they can be both useful to the recipient and also help you to market your company. However, make sure that your primary focus is on gifting something nice to the client so that he uses it and not a sales promotion material where your company's name and logo are just too 'on-your-face' kind.

Flowers

Flowers are again a good way to say how much a person means to you and it works absolutely fine even in the business environment. You can always add that note with the bouquet where you can write a few lines to make the whole occasion more personal.

Sparkling Cider

If you really want to impress one of your business contacts and you are ready to spend those extra few dollars than buying him a nice bottle of the refreshing, healthy sparkling cider can do the trick. If you happen to know his or her favorite type of beverage, then that special touch can be that much better.

Do note that whatever gift you buy, make sure that the person you intend to gift will be able to accept it. Some may be bound by a company policy which compels the recipient to return it.